This is comprehensive branding project for the Powerful Ladies’ Thrive Collective. The group aims to provide support, empowerment & genuine networking opportunities for entrepreneurial women with businesses that serve humanity in a positive way.
One Day of Giving is the participatory fundraising event branch of Powerful Ladies, which creates a podcast, courses, merchandise, and content for women’s personal and professional empowerment. I created this comprehensive branding concept including the logo, colors scheme, original illustrations for the platform. With this I designed a pitch deck, promotional content, and event flyers.
I created this logo and colorful identity for Creating Connects, a business in Los Angeles that matches families with the perfect nanny for their needs. Later, I consulted with the web design team on the UI and visuals on the site.
For this project, I was tasked with creating a visual system for the parent physical therapy group (the umbrella brand) that would inform the design of its related clinics. Coming from a background of Sports Medicine working with star athletes at the University of Southern California, the goal of this new company was for the doctors to make their practice available to the mainstream public. They wanted a sleek, modern look to stand out elevated amongst the under-designed world of physical therapy. They also requested that the logo make a subtle nob to their USC roots.
Playing off the name, I used the idea of “stacking” throughout the letterforms in the way that internal bones and ligaments stack and interdepend on each other. Utilizing elements of their “Healing Through Movement” platitude, I wanted the forms to look active, and was ultimately able to create this distinct visual system.
Working through the final process, I created business cards, a letterhead, thank you card, signage, and social media skins with the cohesive look.
Logo design for bookkeeping services catering to small business clients, especially those within "green" industries.
I created this streamlined, typographic logo design for block-chain powered dance music festival OMF - Our Music Festival.
I created the logo and visual branding concept, in addition to marketing one-sheet for millennial-run digital marketing agency, "omg".
Created this logo for wedding and special event florist and designer, Petal Atelier.
Created this logo for human-centric entertainment production company "Grow A Pear".
For this organic, non-dairy ice cream shop in Venice Beach, I created these fun yet rustic designs that capture their ethos. The goal was to create merchandise that would appeal to their clientele and further cement Kippy’s as a lifestyle brand in addition to their tasty products.
I also designed in-store menus, signage and labels. The “Flavors Of The Day” sign has velcro for easily swapping out the flavor cards.
I created this logo design for ARISARA massage studio. The goal was to merge eastern and western traditions in addition to creating a form that is unbounded and rooted in fractals and sacred geometry.
I extended the logo symbol to brand collateral including cards, gift certificates, menu, uniform, website and social assets.
I created logo design for APSARA — an approachable healing ceremony consisting of yoga, mindfulness mediation and tea.
APSARA also has a competent called #WildWellness that takes the ceremony on the road, bringing free wellness education, yoga and meditation across the country and various locations globally.
The logo design eludes to connectedness to nature, divine sisterhood, and an authentic yet approachable wildness.
Photo by @amindavilla
Logo created for the Illuminated Heart Yoga & Reiki retreat in Costa Rican jungle. The idea portrays an open, radiating lotus flower with heart blooming, in corresponding "heart chakra" color palette.
This is a proposed identity system for Will Rogers State Park in the Santa Monica Mountains in CA. In creating the identity, the focus was on differentiating the characteristics particular to this park opposed to other recreational parks. It is influenced heavily by Roger’s western background, the strong prevalence of both human and natural history, the family friendliness of the park, and emphasises the equestrian activities that take place there. It also includes and is aesthetically based on a treasure map which functions as a promotional item for kids.
I created this contemporary and streamlined logo for music PR company On Record.
I created this "Stranger Things" logo for DJ/production duo, Panther Panther. With their 80's synth techno and dark undertones, the mysterious and retro-inspired show was a perfect and topical reference.
Created logo design for Tarte and Tarte Vintage — a hip, feminine clothing retailer in the ethos of Nasty Gal.
This is a logo for DJ HAR/LOW, capturing his sharp and elusive persona.