The Alhambra Pumpkin Run & Halloween Fest is an annual one-day event featuring a 5K/1K Race, and a Halloween Festival that includes a vast multitude of activities and attractions (such as guided trick-or-treating, multiple contests, a farmers market, kids zone, etc). I was tasked with taking their existing, recognizable pumpkin icon and creating an updated, comprehensive branding system for the event and all of it’s marketing collateral. I created a series of Halloween-themed vector illustrations that referenced various festival attractions, and created a logo lockup that brought in elements from the City of Alhambra’s historic signage. With these pieces I designed print and web fliers/posters, and a series of illustrated social posting graphics, merchandise and a street banner. I also created an additional corresponding look for the costume contest and trick-or-treating portion of the event (that had previously been separately run). Then, I went on to organize all the information into an extensive 3-part map that also included schedules and other event information.
I worked with gender equality advocacy group "Nap Girls” on marketing graphics and corresponding illustrations that were projected onto the wall to created a branded environment.
Additionally, I created info graphic style fliers for multiple clothing swap fundraiser events.
Illustrated flier for comical rapper, Lil Dicky’s show at Exchange LA.
#HellOfADrug is my personal campaign with which I aim to support people in dealing with feelings of depression and anxiety. I see so many people unhappy, self-medicating and developing a lot of bad habits — drugs, excessive drinking, etc — in order to mask the pain of past trauma and current stressors.
In a vulnerable and playful way, I draw and write to encourage compassion and the adoption of healthier healing alternatives. My intention with this project is for people struggling with addiction and mental health to know that they’re not alone, and for the art and the community surrounding it to act as a support system.
Instagram: @HellofaDrug
Written blog: medium.com/@hellofadrug
Digital illustration and layout for track artwork and social skins for R&B singer, Coco Latt'e created in the singer's likeness.